Privacy Policy

01Introduction & Scope

KeXin New Materials (Guangdong) Co., Ltd. (operating the brand "KeXinMaterials", hereinafter "we", "us" or "our") recognizes the importance of your personal information and is committed to protecting it. This Privacy Policy is established in accordance with the Personal Information Protection Law (PIPL), the Cybersecurity Law and the Data Security Law of the People's Republic of China, and with reference to international standards such as the EU General Data Protection Regulation (GDPR, Regulation (EU) 2016/679).

This Policy applies to your access to our website (including the Chinese and English versions), the inquiries or messages you submit through online forms, and the personal information we process when providing product information, quotations, customization solutions and after-sales service. Please read and fully understand this Policy before using our website or providing any personal information. By accessing our website or submitting your information, you are deemed to have understood and agreed to the processing described herein.

02Who We Are

The personal information processor and data controller for this website is:

If you have any questions about this Policy or wish to exercise your rights, please contact us at the email above with "Privacy" in the subject line. We will respond within the time limits required by applicable law.

03Information We Collect

We follow the principles of lawfulness, legitimacy and necessity, collecting only what is required to provide our services. Personal information is collected from the following two sources:

3.1 Information you provide voluntarily

• Inquiry & contact details: when you contact us via website forms, email or live chat, you may provide your name, company, job title, email, phone number, country/region and the business needs described in your message;
• Subscriptions & downloads: if you subscribe to our newsletters or download product materials, we may collect your email and chosen topics;
• Recruitment: if you submit a resume through our website, we may collect your name, contact details and the experience and education included in your resume;
• Transaction & contract data: when you enter into a purchase or OEM agreement, we may collect invoicing information, shipping address and bank details (or the necessary parts thereof) required to perform the contract.

3.2 Information collected automatically

• Device & network data: IP address, browser type and version, operating system, device model and screen resolution;
• Usage data: visit time, pages viewed, duration, clicks and navigation paths, and referral source (e.g. search engine or external link);
• Cookies & similar tech: used to keep the site running, analyze traffic and remember your preferences (see Section 6).

Some information (such as name, email and phone in an inquiry form) is necessary to provide the corresponding service. If you decline to provide it, we may be unable to respond to your inquiry or establish a business relationship, but you may still browse the public content of our website anonymously.

04How We Use Your Data

We process your personal information for the following purposes:

• to respond to your inquiries, messages and requests, and to provide product materials, specifications and quotations;
• to discuss OEM customization, samples, order fulfillment and after-sales service with you;
• to conclude, perform and manage a contract to which you are a party (procurement, customization, logistics and settlement);
• to carry out necessary identity verification, anti-fraud and security controls;
• to analyze website usage and improve our products, content and user experience;
• to send product updates, industry insights or marketing communications where we have obtained your consent (you may opt out at any time);
• to comply with applicable laws, tax and customs requirements, and to cooperate with lawful requests from authorities.

05Legal Bases

We process your personal information on one or more of the following legal bases:

• Your consent: for newsletters and marketing, based on your explicit, voluntary consent, with an easy way to withdraw it at any time;
• Performance of a contract: where processing is necessary to enter into or perform a contract to which you are a party;
• Legitimate interests: our interests in improving services, ensuring security and conducting B2B business communications, where these are not overridden by your rights;
• Legal obligation: where processing is necessary to comply with tax, customs, anti-money-laundering and other applicable duties.

If you are located in the EU or EEA, these correspond to the consent, contract, legitimate-interests and legal-obligation bases under Article 6 GDPR. Where processing is based on consent, you may withdraw it at any time without affecting prior processing.

06Cookies & Similar Technologies

We use cookies and similar local-storage technologies to improve your browsing experience. We use the following categories:

• Strictly necessary cookies: required for basic site functions, session state and security; these cannot be switched off;
• Analytics cookies: help us understand how visitors use the site (e.g. page views, sources), used where feasible in anonymized or aggregated form;
• Preferences cookies: remember your language, region and other preferences.

You can manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect some site functions. We do not use analytics cookies for differentiated pricing or other automated decisions with significant effects on you.

07Sharing, Transfer & Disclosure

We do not sell your personal information. We may share, transfer or disclose your personal information only in the following circumstances:

7.1 Sharing

• with service providers we engage, including web hosting, email and cloud storage, analytics, logistics and payment services, who may process your information only to the extent necessary and are bound by confidentiality;
• with our affiliates, so that we can serve you consistently;
• with a recipient you designate, where we have obtained your separate consent in advance.

7.2 Transfer

We will not transfer your personal information to any third party except: (a) with your explicit consent; or (b) where a change of processor results from a merger, acquisition or asset transfer, in which case we will require the new processor to remain bound by this Policy or notify and obtain consent from you.

7.3 Public disclosure & exceptions

We will disclose your information publicly only with your explicit consent, or where necessary to protect your or the public's personal or property safety due to a serious breach of our rules. Disclosure is not required where it relates to national security or defense, public safety, public health or major public interest, criminal investigation/prosecution/adjudication, protection of your or others' vital legitimate interests where consent is hard to obtain, information you have made public, or other circumstances prescribed by law.

08International Transfers

Our products are exported to more than 30 countries and regions. To provide localized service to overseas customers, your personal information (such as inquiry content and contact details) may be transferred to subsidiaries, authorized distributors or cloud service providers in your country or region. In such cases we will:

• where applicable, inform you of the recipient's name or category, contact details, purpose and means of processing;
• obtain your separate consent for cross-border provision where required by law;
• apply protective measures such as encrypted transmission, de-identification and access control;
• under GDPR and similar laws, rely on Standard Contractual Clauses (SCCs), adequacy decisions or other appropriate safeguards to ensure your data remains adequately protected abroad.

09Storage & Security

Storage location: personal information collected and generated within our operations in the PRC is stored within China in principle. Where cross-border transfer is genuinely necessary, Section 8 applies.

Retention period: we keep your personal information only for the shortest period necessary to achieve the purpose. For example: inquiry and business-contact records are generally retained for 2 years after the end of the relationship; web access logs for no more than 1 year; unsuccessful candidate resumes for no more than 6 months (unless you consent to a longer period). Once the period expires, we delete or anonymize the data.

Security measures: we adopt industry-standard technical and organizational measures, including transport encryption (SSL/TLS), encryption of sensitive data at rest, role-based access control, regular security assessments and audits, staff confidentiality training, and an incident-response mechanism for personal-information security events.

10Your Rights

Under the PIPL and the GDPR, you have the following rights over your personal information, and exercising them will not affect your access to the public content of our website:

• Right to know and decide: understand how we process your data and decide whether to consent;
• Right of access and copy: obtain confirmation and a copy of your personal information;
• Right to rectification: correct inaccurate or incomplete information;
• Right to erasure: request deletion in the circumstances prescribed by law ("right to be forgotten");
• Right to restrict and object: restrict or object to undue processing, including objecting at any time to marketing based on legitimate interests;
• Right to data portability: receive your data in a structured, commonly used, machine-readable format and transfer it;
• Right to withdraw consent: withdraw consent at any time, without affecting prior processing;
• Right to explanation: request an explanation of our processing rules.

You may exercise these rights through the contact details in Section 2. We will verify and respond within 15 working days (and, where GDPR applies, within 1 month, extendable by 2 months for complex requests with reasons given). You also have the right to lodge a complaint with the personal-information protection authority or, if you are in the EU, with the supervisory authority in your member state.

11Sensitive Personal Data

Sensitive personal information is data whose leakage or misuse is likely to infringe your dignity or endanger your personal or property safety, including biometrics, religious beliefs, specific identities, health, financial accounts, location tracking, and the personal information of minors under 14.

We do not collect sensitive personal information for marketing purposes. Where resumes or business materials you submit voluntarily contain such data (e.g. ID numbers, bank accounts), we process it only where necessary to establish a business relationship and with your separate consent, applying stricter protections.

12Children

This website is primarily intended for business customers and adult professionals. We do not knowingly collect personal information from minors under the age of 14. Minors should use this website with the consent and supervision of a guardian. If we discover that we have inadvertently collected a minor's personal information, we will delete it as soon as possible.

13Breach Response

If a personal-information security incident (leak, alteration or loss) occurs or is likely to occur, we will: immediately activate our incident-response plan and take remedial actions such as containment, isolation and tracing; notify affected individuals of the basics of the incident and the measures taken, within the time limits required by law, via website notice, email or other means; and report to the competent authority as prescribed.

14Third-Party Links

Our website may contain links to third-party websites, platforms or resources, provided solely for your convenience. We do not control such third parties' content, privacy practices or policies and are not responsible for them. After leaving our website, please review the relevant third party's privacy policy separately.

15Updates & Contact

We may update this Privacy Policy from time to time to reflect legal changes or business adjustments. Where changes are material, we will notify you via a website notice or other appropriate means and update the "Effective" and "Last updated" dates at the top of this page. The revised Policy takes effect upon posting.

If you have any questions, comments or complaints about this Policy, our privacy practices or your personal information, please contact us:

Related document: Terms of Use